RESEARCH: QUESTIONNAIRE- MISS BEGUM

What is a questionnaire? Why is it important?

 

A questionnaire is a set of question that focuses on particular topic in order to gain a primary evidence on a subject. Primary evidence refers to data that is the most exact and accurate as it has been collected directly from the public. In my questionnaire I have focused on questions that had linked to the thriller genre as I am creating an opening. Moreover form creating a questionnaire I now know if the production should even begin as I have established my target audience and know that my thriller will be appealing because I have an idea of what the public expects. There are 3 types of questions. These include:

• Closed questions- only require a 'yes' or 'no' answer.
• Multiple Choice Questions- these question have many boxes to tick
• Open Question- these require a written answer

In my questionnaire I have used all of these types in order to enhance and make it interesting for the participator. Questionnaires are important because they allow direct feedback which can be applied when creating a product. This is because if I follow the audience answers I will know exactly what will appeal to them and what will not.

Advantages and Disadvantages of a Questionnaire.

Advantages:

• Practicality

• It is quick and information can be gathered instantly

• Allows easy access to responses

• It is relatively easy to complete and create

•  Can be repeated in order to compare results
• Allows interaction with the intended audience.
• You can chose your own focus of the questionnaire, either receiving broad answers or very specific ones
• Knowing your audience, you can manipulate the questions to get the best responses

Disadvantages:

·         Some participators might not want to answer the questionnaire

·         The participators can be lying in their response

·         There is no prove that the questioned has placed any effort in their answers

·         Unsuitable to ask for a more detailed answers

·         The respondents might not take it seriously

Who did I ask and Why?

I have given out the survey to 20 people who were over 10. This is because anyone under 10 wouldn’t be able to understand the importance of this questionnaire and there would be no point asking a child as they tend to watch other genres, not thrillers. My sample consisted of both sexes which will give me a range of views and preferences. Having a wider type of participants allows more diverse response which will help me to make my thriller mainstream. This was important as I was able to have different perspectives and opinions which will benefit and widen my understanding of what the audience expects from my opening.

 My questionnaire:

 

 

 

 

 

 

 

 

Conclusion:

Overall, I think that creating a questionnaire was highly proficient for my understanding. This is because not only it will help me decide on my conventions but it was a way to communicate with the public and allowed to gain direct feedback. The primary evidence which I collected will be used to examine what will be suitable for my opening. From doing this task I know that my production should be successful because I know what the audience expects from my sequence and therefore I am able to fit their tastes. The questions that I asked were direct and therefore I will clearly know exactly what is expected of me. For example form asking what kind of typography will appeal to the viewer I know can infer what will be the most effective and draw a lot of emotions which will have an intense effect on the spectator.